Ana Hoepfner is a communications professional who drives business results and helps people connect and grow by leveraging joy. Joy sells.

For the past 15+ years, she has honed her writing, ghostwriting, editing, design, and public relations skills in Calgary to create, re-design, finesse, and grow personal, corporate, community, and non-profit brands. In 2021, Ana joined the Calgary Reconnect Counselling Group team and has been creating the Kids Reconnect and Couples Reconnect’s joyful, spark-tacular communications since.

Grounded in lived and professional experience, equipped with innate playfulness and curiosity, and informed by extensive reading on organizational psychology and child psychology, Ana designed and developed the Kids Reconnect brand identity, including its visual and written tone and voice. An adept copywriter, graphic designer, and web designer, Ana copywrote and designed the Calgary Reconnect Counselling Group website, as well as the Kids Reconnect and Couples Reconnect websites, blogs, and Instagram accounts, all of which she currently manages. You can also spot Ana’s graphic design and interior design work in the Feelings & Friends Group playroom, which she decorated, and in many of the clinic’s fun posters.

Ana holds a Bachelor of Science degree in Economics. Writing her undergraduate economics thesis on criminology sparked her ongoing interest in organizational psychology, community building, and behavioural economics. She is equally in her element negotiating in corporate boardrooms, leading communications teams, and conducting presentations to large audiences as she is writing and designing technically robust content for the whimsical Kids Reconnect brand.

Ana is a committed volunteer in her community, Bridgeland-Riverside, where she lives and plays with her two delightful cats and her wonderful partner, Alex.

Professionally fluent in English and Spanish, Ana is skilled at bidirectional translation, consecutive interpretation, and simultaneous interpretation. She grew up travelling and living in Brazil, Mexico, and Indonesia. Canada has been home for Ana since 2002. After an incredibly inspiring trip to France with Alex in 2023, she is keenly pursuing fluency in French and “la vie en rose”.

As you might suspect,
Ana loves using words and pictures,
from “A” for aardvark to “Z” for zebra,
to create joy for girls and boys of all ages
in EmPOWERland at Kids Reconnect.